CGV Choice enjoys the distinction of having started the first digital cable PPV service on March 5, 2004 and commercialized the first Korean interactive digital VOD service on February 1, 2005. As a digital cable VOD and PPV service, CGV Choice has become the most powerful brand in cable TV today.

Boasting of a variety of genres and services including VOD services from the most recent movies and blockbusters to children's programs, education, dramas, and high-quality adult movies, CGV Choice satisfies the diverse demands of viewers of all ages.